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5 Viral LinkedIn Posts That Actually Generate Leads

Author

Sam Winsbury
April 27, 2025

STEAL MY BEST POSTS

5 posts to get your next 10,000 views and actually sign clients on LinkedIn

Over the last couple of years I’ve signed 100s of clients from my personal brand. But I’ve realised most people get it wrong:

They post cringe selfies, they use gimmicky ‘hacks’, they don’t have a repeatable system.

And after building 250+ personal brands, I’ve seen how the most profitable ones operate too.

From studying the best, I realised that there are common content formats that always perform well - and when I say that, I mean they get views AND leads.

Now I’ve put the top 5 post formats into this sheet so you can steal them to build your audience and authority.

(Plus they’ll speed up your creation process by 10x)

Here are my top 5 posts to get your next 10,000 views and 10 clients on LinkedIn, with a video walkthrough.

1️⃣ Timeline + Lesson

– Uncommon formatting captures attention
– List shows personal transformation (+builds credibility)
– Lessons for the reader embedded into your story

Template:

Age: Your Struggle

Age: Your Struggle

Age: Your Struggle

Age: Your Struggle

Age: Your Struggle

Age: Success You Had

Lesson.

Motivational takeaway.

If you liked this, repost to your network and follow me.

2️⃣ Misconception vs Reality

– Shows you understand the industry and have niche experience
– You can subtly embed ‘your way’ into the comparison
– Breaks common misconception (+creates a lightbulb moment)

Template:

What people think topic is:

  • Misconception

  • Misconception

  • Misconception

What topic actually is:

  • Reality

  • Reality

  • Reality

  • Reality

  • Reality

  • Reality

  • Reality

Thing doesn’t get topic results.

True topic and strategy does.

3️⃣ Action To Success

– Shows how one small action causes a huge difference
– Positions your state as the desired state for the reader
– Proves your strategy creates their desired transformation

Template:

I’ve been action since year

Since then, I have:

  • Success

  • Success

  • Success

  • Success

  • Success

  • Success

  • Success

  • Success

Summarise what’s changed.

All of this is because I action.

4️⃣ What I Wish I Knew

– Shortcuts success for people in your position 1-10 years ago
– Positions you as experienced and credible
– Hook structure creates FOMO

Template:

Age 10 years ago: Situation

Age now: Situation

Here are X things I know at age now I wish I knew at age 10 years ago:

  1. Lesson

  2. Lesson

  3. Lesson

  4. Lesson

  5. etc

One thing to remember.

5️⃣ Year You Started vs Now

– Positions you as experienced and credible
– Separates you from industry beginners (& cowboys)
– Simplicity creates lightbulb moment and leaves people wanting more

Template:

Year you started: Situation

Year now: Situation

What the last X years taught me about topic:

Simple lesson

Explanation of the lesson.

Short summary

ps. Want 100+ more of these?