7 Rules To Scale To 7 Figures

Dennis Yu is fucking cool.

You know he built one of the first ever search engines at Yahoo?? Since then he’s built - and helped built - a number of 8 figure businesses.

He was in London for a few days so I had to get a podcast in with him. We spoke for an hour breaking down his rules and strategies in detail (the guy didn’t hold back).

Now I would definitely recommend the whole thing, but if you’ve got other plans this weekend, here’s my exec summary (Top 7 Lessons)

1. Focus Beats Novelty

Quote: “If you're under $1M, double down on what works. Don’t chase new.”

• Specialise in one service, one customer, one method.

• Growth comes from focus, repetition, and systemisation.

2. How to Build Influence

Building influence isn’t about flexing or chasing clout.

You can become influential FAST by associating with others.

Dennis has 3 tools for becoming influential:

✅ Lift others up - talk about your clients’ success, not yourself.
✅ Meet in person first - then amplify online second. Relationships matter.
✅ Leverage lighthouses - serve 1 trusted figure in a niche, earn the attention of many.

Quote: “I built my brand by making others look great.”

3. The Dollar-A-Day Strategy

Use paid media to amplify proof. How?

• Share client results, not sales pitches

• Run $1/day ads to high-authority videos

• Boost other people’s posts about you

• Repurpose everything (tweets, shorts, blogs, etc.)

4. Content Is Like Mexican Food 🌯

Use the same core ingredients → remix into:

• Blogs

• Shorts

• Tweets

• SOPs

• Webinars

• Lead magnets

This will help you create leverage with your personal brand.

5. Hire & Lead the Best

Dennis has a few rules he uses to build 8 figure teams:

• “A-Players Only”

• If it’s not “Hell Yes,” it’s a no.

• Be the example: do every task you assign.

• Know your team's personal and professional goals.

6. Don’t Date Ugly Clients

Dennis told us to watch out for these client red flags:

• Neediness

• Micromanagement

• Price shoppers

Reminder: Good clients see you as the expert and trust your process.

7. Slow Down To Speed Up

This one stuck with me.

When you scale a business you scale all the problems in it.

Get efficient first, then chase growth.

Quote: “You must get smaller and tighter to scale.”

Want more?

Here’s the full pod: