Most people think hitting £1M is about finding some genius new strategy.
It isn’t.
It’s about fixing the unsexy constraints in your business that quietly cap your income.
Look at your business as a pipeline.
Your job as the leader is to find where constraints/bottlenecks are stopping the flow.
If you do that, you will make a lot of money.
E.g. Lots of new clients but not capacity to serve them? The constraint preventing you from making more money is your delivery team/systems.
Loads of capacity and good conversion rate but not enough clients? The constraint preventing you from making more money is your lead flow.
Remove the bottlenecks in order of highest priority → Make more money.
Business 101.
Here’s exactly what moved the needle for me in 2025.
1. I Hired a Business Development Manager
For years, I was spending 30+ hours a week selling.
I’m good at sales. But sales drains energy.
Hiring a BDM did two things immediately:
Freed up my time and mental bandwidth
Let me focus on marketing instead of just converting demand
The result?
More leads
Better conversion
More energy to think strategically
Counterintuitive truth:
You don’t scale by doing more of what you’re “good at”. You scale by doing what multiplies everything else.
2. I Changed Our Incentive Scheme
I finally stopped lying to myself…. I used to avoid financial incentives because “not everyone is money motivated.”
That’s bullshit.
People might not be only money motivated, but everyone works harder when there’s an extra couple of grand on the line.
We restructured incentives to reward client retention, not just delivery.
Result?
Longer client lifetimes
Higher margins
Less churn anxiety
Remember: Retention feeds your bank balance.
3. Fixed Attribution
In 2024, I knew how many leads we were getting.
In 2025, I knew where they were coming from.
Attribution allows you to:
Stop what doesn’t work
Double down on what does
Scale without guessing
We use HighLevel to track it properly, and once you have real attribution, you realise how much money you’ve been leaving on the table by spreading effort too thin.
4. I Started Google Ads
Google searches are high intent.
If someone searches “personal brand agency” they’re looking to work with a personal branding agency. Simple as that. Clean buyer journey + lots of creds makes us a clear choice vs competitors.
I’ll break down my entire marketing plan for 2026 in the coming wees, but this alone added a meaningful revenue bump.
5. I Targeted Bigger Clients (Same Effort, More Money)
This one was obvious in hindsight. We realised last year that personal branding isn’t just valuable for founders, it’s valuable for entire executive teams.
So we changed the messaging. Same service, slightly different framing.
That helped us sign:
A £12k/month client
A £9k/month client
A £7.5k/month client
Each deal is worth 3–4x more than an individual profile for roughly the same acquisition effort.
6. I Expanded the Offer Stack
Everyone tells you “One product. One avatar. One channel.”
But I cracked £1M by introducing multiple offers, all built on the same core model but delivered differently:
Accelerator
Lite service
Courses
Coaching
Same IP. Same philosophy. Different entry points.
This let people buy at the level they were ready for instead of forcing everyone into one box.
What I Wish I’d Done Sooner
I should’ve been stricter with contracts and billing.
I’ve been fucked over more times than I care to admit by late and non-payments.
If you’re trying to break through your next ceiling, don’t look for hacks. Look for:
Time leaks
Incentive misalignment
Poor data
Low leverage clients
Under-monetised IP
That’s where the real gains are.
Hope this helps you get rich in 2026.
In a bit,
Sam
Ps. Thank you to Scripe for bringing you this edition of Success Clues.
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