Fact: Most businesses chase.
Chase leads, chase calls, chase sales.
Kinda desperate… and business is like dating - desperate ain’t attractive.
Fortunately I realised this (about business) early on and took a different route:
Build credibility.
Let people research me first.
Then let them arrive ready to buy.
I pulled back. Not in a ‘hard to get’ way, but in a self assured confident way.
Because the truth is, their mind is 90% made up by the time you talk to them.
I focused on touchpoints 1-9. Not touchpoint 10.
→ Where they discover you
→ The way they discover you
→ What your profile says about you
→ What others say about you
→ The expertise you show in your content
→ The personality you have online
→ The exchanges you have via email
→ The credibility you demonstrate
→ The reminder you give them when they forgot about you
That creates REPUTATION. And that’s the most valuable asset you have.
Look, I’ve built and refined this approach over 5 years - even used it to help hundreds of clients (350+). Now I’ve revealed it all…
I sat down with Suman Randhawa on Don’t Work Harder to break down how I built a million £ personal brand by 26.
Here’s what we covered:
🎙️The exact strategy I use to sign high-ticket clients
🎙️Why I worked for free early on (and why that mattered)
🎙️What I looks for when hiring A-players
Suman came PREPARED. She’d done her research, so this one is a cracker.
Watch it here:
Ps. Suman and the team at Atomic created this sales call script template which will help you PRINT when you use it in combination with the advice I give in the episode.
Reasons why I like it:
It’s developed out of over 1,000 sales calls across different niches
It’s not sleazy or pushy in the slightest (that’s not my vibe)
Until the next one,
Sam