How to create content so good it’s hard not to make money

Sending you this from the Sussex countryside - decided to escape the city for a few days and reset. One of the best things for the mind. I’ll be taking my mum for coffee this morning, before some deep work with a view. The joy of a remote business.

Why this is the greatest time ever to be an entrepreneur

Your next client, investor, or opportunity is currently scrolling social media. And in 2025 it has never been easier to reach and influence these people. You can connect, convince and convert prospects from the comfort of your own, with your keyboard, IF you know how to write world class content.

But if you post the wrong content, or simply don’t post content at all, you are missing out on hundreds of leads every single year. The truth is, clients and prospects are judging you by your online presence and most people’s profiles don’t paint the right picture. Or worse they say nothing at all.

If you’re not building your personal brand online, you’re leaving your reputation to chance. You’re putting the perception of yourself in other people’s hands.

The good news? You can control the narrative if you learn how to create great content.

And having published over 40,000 pieces of content between myself and my team, building reputations for 250+ founders and CEOs online, it’s fair to say we’ve mastered the art of content creation.

Now I’m going to share with you the exact content strategy and frameworks I’ve personally used to generate over 4 Million views and 500 leads in the las 12 months.

And this doesn’t involve any complicated strategies, long ideation systems or an english degree. In fact, I’m going to give you a simple system for turning the knowledge and expertise you already have into a 6 figure revenue stream for your business in the next 6 months.

If you want to build your audience, establish authority and monetise your personal brand, this is the exact content blueprint you should follow.