How top 1 salespeople sell

Most salespeople think selling is about convincing.

But as Francis told me on the podcast recently:

“Elite salespeople don't really sell anything. They are masters at getting people to sell themselves.”

If you want to increase your conversion rates and grow your business, master the art of getting people to sell themselves.

On the podcast it was like Francis training me on sales for an hour.

He shared a blueprint for getting people to sell themselves:

1. Questions > Answers

Francis said: “Questions in sales are more important than answers.” The best sellers win by asking questions that uncover pain, goals, and motivations the buyer hadn’t even admitted to themselves.

2. Discomfort drives decisions

Getting your buyer to feel uncomfortable is actually a trait of good salespeople. If your prospect never feels the gap between where they are and where they want to be, they’ll never move. Great salespeople create space for that discomfort.

3. Emotion starts it, logic seals it

“People buy off emotion and then they back that up with their own logic.” It’s not either/or. Elite sellers make buyers feel first, then help them justify it rationally.

And Remember: Outcome > Features

You don't sell the gym membership, you sell the six pack. Nobody wants your product. They want the transformation it delivers…

Watch the full episode where he shared more steps like these and broke down Alex Hormozi’s CLOSER framework step by step:

Speak soon,

Sam

ps. Thank you to Scripe for bringing you this edition of Success Clues.

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