I accidentally discovered why some people win all the time

I accidentally discovered why some people never need to chase opportunities while others constantly feel like they’re convincing people.

And it’s the same thing that allowed me to build a 7-figure company without relying on cold outreach, referrals or ads.

(btw If you’re good at what you do but prospects ghost you, question your price, or “need to think about it”, this will probably explain why.)

For me to explain this properly, we’ve got to go back to 19 year old me:

When I was 19 I was a completely broke uni student trying to get any freelance marketing work just to make ends meet.

Every morning before lectures I sat in a cold, damp room messaging local businesses on Facebook and email. Some mornings I could literally see my breath. 🥶

In the evenings I went to networking events while my friends were out partying.

I did this for months.

Constant chasing. Low paid work. Little respect.

And I kept hearing the same thing:

“Who are you?”
“You’re just some kid”
“We already have someone”

The frustrating part was I actually knew I could help some of these businesses. Some didn’t even have a website… like come on.

At the time I thought the problem was skill.

But now I realise it wasn’t.

I was close to giving up, so as a last resort I went to the most “businessy” place I could think of.

LinkedIn.

I started posting what I was learning about marketing. Anything I read, thought or discovered became a post.

It felt uncomfortable - imagine the stick I got from the football team at uni…

For weeks it was met with complete silence.

No likes. No followers. No leads.

But one day I got a message from someone I had never spoken to before:

“I’ve been seeing your posts. Can you help with my profile? How much do you charge?”

I remember reading it twice.

I panicked and replied:

Err… £200?

They immediately said yes.

Honestly, the £200 didn’t matter.

But the switch in my brain that went off that day did.

Nothing about my skill had changed overnight.

All I had done was show what I knew online.

And now I had a client come to me…

So I thought I was missing expertise.

What I was actually missing was trust.

That’s when I realised you can build trust with people long before you ever meet them. And when that happens, people come to you ready to buy. I still run my business this way 6 years later.

A few months later I signed another client - £1,500.

Then in 2020 I launched Kurogo.

I had no real sales experience, yet within 6 months I was doing $10,000 months.

I noticed a pattern.

Most coaches, consultants and founders weren’t struggling because of their offer.

They were struggling because strangers didn’t trust them.

Once trust existed before the call everything changed:

Shorter sales cycles, better clients, higher fees, no chasing.

They became magnets.

Imo, the role of a founder has changed.

It used to be to run the company.

Now it’s to represent it.

~ Sam

Ps. Huge episode of the pod coming out next week with Lara dropping next week explaining how she built 3x 7 figure companies by becoming magnetic.