My $3M LinkedIn Formula

There’s nothing this won’t at least help with

I was speaking to another business owner this week who wanted help scaling from a one-man-band to a team. They’ve got a great business - 10 clients, charging good rates. But they’re working over time and nearing burnout.

I shared some advice around who to hire and how to hire. But at the end of the call he asked me, “Is there anything else I should know before doing this?”

I told him to fill his pipeline.

Why?

Because there is NOTHING in your business, NOTHING, that have a pipeline of potential clients ready to work with you won’t at least help with (if you don’t believe me, reply to this with one problem you’re facing right now and I’ll show you how more leads will help).

I know because I made the mistake myself. I hired aggressively, tested softwares, increased costs without doing this. And it hit me hard.

When you increase costs, you naturally add risk. A couple of bad months, a couple of clients leaving or a new government (god forbid) and you could be fucked. Your revenue stays the same - or goes down - but suddenly you’re fronting £10,000 a month of increased cost.

Founders - like me - think they need systems, they need support, they need staff.

Yes, of course you do. But you also need new clients. That’s your insurance policy.

So please, never forget the importance of having a strong pipeline. If I could change anything about the way I hired, I’d have brought someone in to handle marketing/growth sooner. Even if you don’t ‘need’ new clients now, you can always put them on a waitlist.

So how do you keep your pipeline constantly full?

It’s actually simple when you have a system, and I’ve built a bloody good one using LinkedIn.

In fact, this system has made helped me sign $3M worth of clients in the last 5 years.

Let me share it with you.

Here’s how I made $3M on LinkedIn (so you can copy me)