5 years ago I was staring at my laptop from the damp, spare room of my girlfriends uni flat with zero clients and a “nice” offer nobody wanted…
In December, we’ll do over $140,000 in revenue.
In between that time I’ve seen it all. I’ve gone from “this could all collapse any minute” to a self-sustaining business that is building my wealth.
And it all came down to one thing (no, it wasn’t “working harder”).
It wasn’t the rebrand It wasn’t a new niche It wasn’t even our funnels
It was building a system that makes it stupidly easy for the right people to say “yes” and then never want to leave.
At first, I obsessed over the basics everyone skips:
Does my product actually solve a painful problem?
Is my offer so good people would feel stupid saying no?
Am I willing to put my ego aside and work for free to get my first 3 right clients?
Over time, I mastered the skill of building systems that:
Attract the right clients
Convert them without force
Keep them long enough to actually scale
And once I did, I was able to:
Sign clients without begging or discounting
Build a million-pound agency with ~40 high-quality clients (not 400 nightmare ones)
Hit record months while working on the business, not just in it
No investment. No cofounders. No loan from my parents.
Just a system.
And I broke down the whole system in this week’s episode of Success Clues.
In this masterclass, I show you in detail how to:
Build a product that solves a painful problem (and why “nice-to-haves” kill your income)
Craft an offer so good people feel stupid saying no (using Hormozi’s value equation)
Sign your first 3 clients fast by putting your ego away and using the “30-day free” play with influential people
Increase retention so clients never want to leave (and why acquisition feeds your ego, but retention feeds your bank balance)
Build a simple “value engine” that turns strangers into booked calls step by step
Track the right numbers so you can hire and scale without guessing
Hire and lead a team so the business runs without you micromanaging every decision
I cut the crap you’ll find elsewhere and reduced it to the fundamentals that actually work… The exact 7-step framework I’d use if I had to start from zero again tomorrow.
Plus, I included a bonus section on the mindset that kept me going when I was a few thousand pounds away from losing everything (and how to use that same mindset when things get ugly in your own business.)
Watch the full episode on YouTube below: